Sem 4 - Branding ( Assignment 2 )

For this assignemnt , we were required to re-brand a existing brand which is for weight management or create a new brand and to create a kisok booth for the brand as to do promotion for the weight management centre which we are going to design in the final assignment . We have have choosen a brand called "Vanquish" and we re-brand it by changing the logo and whole concept and even the color scheme of it. Then we also need to create a kisok which was mention it in the front and we were need to create some free sample or some coupons for the booth as a promotional item during promtion time. We created a bag , soap and a electrical coupon which the bar code is printed on the bag. By combining all the reserch , design and brainstrom we were requiered to do a presentation board and max. 10 presentation slides for which include the branding , cis item , kisok booth ( assembly drawing , specification and material ) and the model of the kisok booth as well. While doing the booth we meet alot of problem while design the kisok but in the end all been resolve while going though sections of tutorial with the lecturer. It was whole new exprience to do.

The presentation board

These are the presentation slides we have done.

The model .

Sem 4 - Branding ( Assignment 1 )

For the assignemnt 1 we are required to do reserach and understand about what is weight management ( which our group had picked ) . As while we are doing our research we found out that weight management is just a whole as it sub into many other more specific roles and the one which we choose is "IDEAL BMI". While having a more specific role to do reserch on we even dig deeper and understand it and knew what kind of treatment that is needed , what type of people would usually want to maintain or achive their ideal weight . After going the process of reserach and brain stroming we were requierd to create a video talk about what is wiegh management ( ideal BMI ) and the various type of treatment in it . We learn alot during the process as well.

This is the video which we made.

This are the reserach we have done

Video editing and production - Final Video

This video is produced by my group . For this video my role is  being the director which everything was decided by mostly me. It's pressured to be the director as everyone is taking the orders from you , but I have a good camera director to film out the outlook that I want and pictured. It helped alot while the filming , it may be tiring but it also a good experience as well. The editor part also did an amazing job , the videos final outcome came out as what I was thinking , she will listen to our opinion and keep doing changes to it . This filming was definitely a good experience to have as it also teaches me load of stuff as well. I will consider a good well done for a first timer like our group.

Video editing and production - Story board

Video editing and production - Images

Location - Taylor , coffee shop , Shu Ling's room and kitchen

Visual aesthetic ( feel , and filter )